WWE Stock Price Falls Following Reports About Vince McMahon's Planned Return

Investors seemingly don't want Vince McMahon to return to WWE, if the December 13 stock price is anything to go by.

The Wall Street Journal reported on Tuesday that Vince McMahon intends to make a comeback to WWE, having told people close to him that he was poorly advised when he resigned as Chairman and CEO in July and he believes the sexual misconduct and hush money scandal would have blown over by now had he not retired. 

WSJ also reported on a new sexual misconduct allegation against McMahon, noting that lawyers for a former spa manager are in contact with McMahon's personal attorney about an alleged sexual assault by McMahon in 2011. A lawyer for former WWF referee Rita Chatterton has also demanded $11.75 million in damages stemming from a rape allegation she made against McMahon in the 1990s. 

Following the Wall Street Journal report, WWE's stock price fell by 3.3% over the course of December 13, dropping from $76.26 at the start of business to $73.73 when trading closed for the day. WWE's stock price has mostly risen since McMahon's resignation, with investors believing a sale of the company is more likely and the organisation will see a significant increase in rights fees when they are renegotiated for 2024. 

Vince McMahon resigned as WWE Chairman and CEO in July after it emerged that he paid $14.6 million to women to "suppress allegations of sexual misconduct and infidelity" between 2006 and 2022. 

The internal reaction to McMahon's planned return has not been positive either. Find out more here.