The advert declared Sabre Jr. is “Vegan Strong. Powered By Plants” with an accompanying image of Zack in his ring gear with a carrot between his teeth.
During the advert, viewers can see Zack holding carrots at many different stances, followed by a short interview. On becoming a vegan in 2015, Sabre Jr. said: “I just felt so much more energised. Just eating plants, just whole foods, you know full of water, minerals, vitamins…you just feel good.”
Zack also explained how he has applied his veganism to his whole life. As opposed to wearing leather to the squared circle, he has ensured all of his wrestling gear is animal free because “there’s no reason to be wearing clothes that have come at the expense of tortured animals.”
The full press release can be read below:
“Wearing his vegan leather jacket while taking a big bite out of a crisp carrot, British heavyweight wrestling champion Zack Sabre Jr. appears in a new PETA U.K. ad that proclaims, “Vegan Strong. Powered by Plants.”
In an accompanying video spot, Sabre describes how “everything changed instantly” when he went vegan in 2015 after watching the documentary Forks Over Knives: “I just felt so much more energized,” he says. “Just eating plants, … whole foods, you know, full of water, minerals, vitamins … you just feel good.” He also notes that “there’s no reason to be wearing clothes that have come at the expense of tortured animals,” mentioning that his jacket, shin guards, and shoes are all vegan.
PETA—whose motto reads, in part, that “animals are not ours to eat or wear”—opposes speciesism, which is a human-supremacist worldview. Compared to meat-eaters, vegans are less prone to suffering from heart disease, strokes, diabetes, cancer, obesity, and numerous other health problems. Each person who goes vegan spares the lives of nearly 200 animals every year. PETA’s free vegan starter kit is available here.
Sabre joins a long list of athletes—including Thiago Alves, David Haye, Abel Trujillo, Austin Aries, Tito Ortiz, and Mac Danzig—who’ve teamed up with PETA or its affiliates to promote compassion for animals.”